A digital platform must realise future business goals

Sos Hero

In Short

The leader of the digital customer journey

Sol og Strand Feriehusudlejning (a Danish business for holiday home rental) wants to win a market share. Therefore, they must be at the front of the digital customer journey as their primary customer segment are digital.

They have developed a new digital platform that creates the foundation for future business development.

read more about the solution

“Our digital platform and opportunities are essential in order to win visitors. We have to be better than the competition when it comes to digital user experience. Simultaneously, we cannot steer too much away from what people know.”

Kristian Dubdahl Norsker Sol og Strand

Contents of Collaboration

  • Consultancy
  • Customer Insight
  • Design
  • Umbraco CMS
  • Ucommerce
  • Agilic
  • Azure Cloud
  • Elastic Search

The Challenge

Sol og Strand's previous booking solution was outdated, which made it impossible to further develop the business. Therefore, they decided to make something new. They developed a new, modern platform that could realise their goals for growth in the next years. This was done in a collaboration with Combine.

Sol og Strand has renovated their existing infrastructure and developed a new digital platform that meets the needs of the user and increases conversion.

Sos Website Mobile Mockup01 (1)
Sos Website Tablet Mockup01
Sos Website Labtop Mockup01

Technical Setup

Icon Umbraco Cms

Umbraco CMS and Ucommerce

The solution is built in Umbraco CMS. Ucommerce is used for checkout flow and payment.

Icon Ux

UX and User Experience

A user-centred design with a focus on usability and experience.

Icon Booking

Complex Booking

A booking function with integrations into surrounding systems.

Icon Marketing

A Platform for Marketing

Fitted and scalable for marketing needs and the platform Agillic with marketing automation.

Icon Elasticsearch

Elastic Search

A search index with super quick reaction time from search to results.

Icon Azurecloud

Azure Cloud

Hosted in Microsoft Azure Cloud in a flexible setup.


Are you looking for a digital partner?

Jonas Haldrup Nielsen

Senior Consultant, Technology and Partner
+45 6016 3459

Simon Brøndum Jensen

Senior Consultant, Strategy and Partner
+45 2763 6365