Centre the user
Sol og Strand has many different customer groups both nationally and internationally. In the development of the new platform, there has been a focus on including insights and knowledge about the customer groups because there is a wish to create a good and intuitive customer experience.
The new platform provides the opportunity to easily find and book holiday accommodations and services and find inspiration for activities. The platform is built with a focus on usability and experience, and there is a built-in funnel and obvious call-to-action.
Technical integration minimises maintenance
The platform is based on many integrations with internal business systems and external platforms. For example, integration to GuideDanmark automatically collects information about current activities, events, and attractions in the area.
A great take-off
The solution has already shown great results in relation to customer satisfaction and conversion during the start-up phase.