Design with a focus on the needs of users
The most important stakeholder group of the app is the professional customers of Sanistål. Therefore, the app has been designed with the customers in mind.
The app allows customers direct access to over 200.000 products. No matter where they are, they can gain access to the individual shopping universe with many beneficial functions. They can access this by using fingerprints or face IDs. For example:
- A personalised product menu
- A scanning function
- A closing check-out function
- Click & Collect
- Track & Trace
Value creation of the physical shop
The app is not only used by professional customers. It has also created new possibilities for the staff in the store.
With the new app, they can create unique discounts and events. They can take pictures, add text, and choose what time period news should be active. Following this, these will become visible to the customers that have chosen the specific shop as their primary store or if they are visiting the store.
In this way, the physical and digital worlds will be connected. Furthermore, it provides accessibility and effective administration.
