Articles

We want to share our knowledge of business development, user involvement, and technology.

Hånd Holder Glaskugle Med Omvendt Perspektiv

Insight

The common obstacles of digitalisation

Many B2B companies experience difficulties during the transition into digitalisation. Often, the biggest issues are caused by making decisions based on the wrong premises.

Mand og kvinde taler om indhold på computerskærm

Insight

5 steps for successful implementation of your PIM platform

A PIM platform – Product Information Management – is an effective tool for the handling of product data.

Insight

Profitable companies are frontrunners of change

More than ever before, companies can feel just how quickly change is needed in order to gain a competitive advantage.

Insight

Prepare for a cookie-free future

You must find new methods for tracking user data. This article provides a peek into the future of cookies and tracking user behaviour.

Insight

3 ways to improve the digital user experience

When you work with the user experience of your product – also called UX – it is best to know the base functions before expanding on content.

Insight

How to begin Conversion Rate Optimisation

Continuous optimisation of the website can create value - even small switches can cause significant changes. With the right tools, this will become beneficial.

Insight

Were you digitalised when the pandemic hit?

It will not be the last time that we are hit with a global crisis. Therefore, there needs to be a new digital transition put in place by all businesses.

Combine Indsigt Designproces Cover 2X 80

Insight

How to optimise your design process

Design processes are like marriages: You must use the insights you have collected over time, work together, and discuss everything. Furthermore, you must have a shared understanding and agreement of what your reality currently is and future goals are.