A digital product catalouge ensures visibility and efficiency

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In Short

Data distribution elevates the business

30.000 products within one digital product catalogue. VisitDenmark has achieved this with a database solution, which collects the Danish tourist industry’s attractions and activities. The database distributes information to external platforms - websites, apps, information screens, etc. In the end, this allows for more visibility on mutual tourism websites and brings more visitors to the actors.

read more about the solution

“The ability to attract visitors to the tourism industry is dependent on the accessibility of information. Therefore, we needed a solution that can ensure distribution, quality, and oversight. We have achieved this with the GuideDanmark database. The solution is tailored to our needs and is beneficial for the tourists, the profession, and the destination.”

Michael Johansen VisitDenmark

Contents of Collaboration

  • Consultancy
  • Analysis
  • PIM Struct
  • Elastic Cloud
  • Umbraco Cloud
  • Azure Storage

The Challenge

Every year, this Danish tourism agency maintains more than 30.000 descriptions of attractions and activities. To create an overview of the data, the business wanted to gather, administrate, and display this large amount of data in one place.

The solution needed to be highly structured, so it could support a certain level of quality and a large amount of data. The result is the database-solution GuideDanmark.

Holding Hand Landscape Ipad Tablet Mockup
Example of data display via API

Technical Setup

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Headless CMS

A Headless CMS distributes and displays data via a structured APU for the local platforms of destinations.

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.NET Core 6

The solution is built on an open-source and cross-platform framework that ensures easy access to applications.

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Restful API with full documentation ensures a flexible development process.


Are you looking for a digtial partner?

Jonas Haldrup Nielsen

Senior Consultant, Technology and Partner
+45 6016 3459

Simon Brøndum Jensen

Senior Consultant, Strategy and Partner
+45 2763 6365