The national tourist database has now linked up with a partner in Aalborg. The consultancy firm, Combine, has once again won a licitation from VisitDenmark. This means that for the next five years, we will be overseeing the operation, maintenance, and further development of VisitDenmark’s database.
"We want to continue being one of the main actors in the experience industry of Denmark, and we greatly appreciate the collaboration with VisitDenmark. Therefore, it is of course a big deal for us to win this licitation. Simultaneously, it is not easy to regain an assignment of the same character or size." Said the CEO of Combine, Lars Bojer Kanstrup.
The project is not new territory. Five years ago, Combine won another licitation on the same database, where the database e.g., had to be redesigned. Since then, Combine has been overseeing the operation and maintenance of the solution.
37.000 tourist products
GuideDenmark is a common database and an important piece of infrastructure for the Danish tourism industry. On this platform, there is information about activities, attractions, events, and overnight stays. At the moment, the database has about 37.000 customer-facing, Danish products.
The tourism products are sorted according to e.g., master data, information about facilities, and opening hours, along with periods, geocoordinates, images, and booking information in Danish, German, and English.
An important part of Danish tourism
The database, GuideDanmark delivers information to a wide range of VisitDenmark’s business partners, tourism sites, and national renters of vacation homes via open standards and integrations where the user can find inspiration and practical advice for the planning of their vacation stay.
Many organisations are interested in continuous updates. The Danish tourist agencies VisitDenmark, Horesta, and Danhostel are responsible for any registration of tourist attractions, amusements, and accommodation possibilities within the database.